Using Crm Systems for the Development and Implementation of Communication Strategies for Digital Brand Management and Internet Marketing: eu Experience

Purpose:  The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries.   Theoretical framework:   Implementing the practice of using CRM systems to develop and fulfill communication strategies for digital brand management and Internet marketing plays a key role in the corporate sector. It is known that the quality of implementation of such a policy will directly affect the commercial result of an enterprise or organization. The problem of using CRM systems and the possibility of improving business processes, which involves the integration of most of the organization's internal processes into the CRM system's operating program, is to find effective means and mechanisms for setting up the marketing and operational work of the enterprise.   Design/methodology/approach: The study used scientific research methods, as well as data from official sources of CRM systems that are most popular in the EU.   Findings:   The research aims to analyze the use of CRM systems to improve the quality of internal communication strategy. An equally important task is to evaluate the management of advertising campaigns and brand positioning policy in the selected business segment. The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy.   Research, Practical & Social implications:  The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy. The key trends of modern CRM systems and the practices of their use are analyzed. This makes it possible to determine the competitive advantages in the market that a company gains after implementing CRM systems. The practice of developing the marketing activities of an enterprise or organization is outlined from the perspective of using CRM systems.   Originality/value:   By using the available research results, the further practice of using CRM systems can be analyzed from the point of view of the development of the technological aspect of the integration of internal program components of the system into the operating activities of the enterprise

The economic basis for the training of specialists in the field of personnel management: prospects for the future

The most expensive capital at all times has been and remains intellectual capital, which in today's economy allows you to adapt quickly to the fast-paced conditions of the external environment and find opportunities to develop even during economic downturns and crises. The basis for the formation of intellectual capital is the personnel, management of which in modern economic conditions to a new level, as on the correctly built system of personnel management depends on the performance of many companies. At the same time, training of specialists in the field of personnel management should take into account the real needs of the market in order to ensure that most graduates at employment possess a basic set of competencies necessary for successful work in this area. Consequently, for effective training in the field of human resource management, the requirements of the market and potential employers should be taken into account. The market requirements in this case are the maximum orientation of specialists to solve the problems in the field of personnel management, from recruiting to building a team management strategy of a large enterprise. Consequently, the basic economic basis for the training of specialists in human resource management is the need to solve a wide range of tasks and the ability to adapt to working conditions in companies of different levels and different orientations. And in recent years there is an additional extremely important competence - the ability to self-organize and work remotely, because during the COVID-19 pandemic and now under martial law in Ukraine, many specialists had to work remotely and form new approaches to personnel management in the online format. Therefore, the ability to combine professional qualities and effective self-organization is at the core of an effective training specialist's work

Sustainable development of the agricultural sector of the economy

Our paper analyses the current trends, recent changes, and pathways for further sustainable development of the agricultural sector of the economy. Moreover, it examines the challenges faced by the agricultural sector and highlights the need for sustainable practices to ensure its long-term environmental, social, as well as economic viability. The paper discusses emerging trends such as precision agriculture, agroecology, and digital technologies, along with policy measures and collaborative approaches that can pave the way for a more sustainable agricultural sector. It stresses the importance of the advanced information and communication technologies (ICT) that can help the agricultural sector of the economy to further enhance its productivity, automatization, and resilience. Our results and findings might be relevant and helpful for the stakeholders and policymakers seeking the efficient solutions facilitation the effective and rapid transition towards sustainable economy based on the Sustainable Development Goals (SDGs) and capable of withholding the threats geopolitical and economic instability